Job Summary: 

The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote our company’s products and services. This role requires a combination of creativity, analytical thinking, and a deep understanding of digital marketing tools and techniques.

Responsibilities: 

• Campaign Strategy: Develop and execute digital marketing campaigns across various channels, including search engines, social media, email, and display advertising.
• Content Creation: Create engaging and high-quality content for our website, blog, social media, and email newsletters.
• SEO & SEM: Optimize website content for search engines (SEO) and manage paid search campaigns (SEM) to increase visibility and traffic.
• Social Media Management: Manage and grow our social media presence by creating and sharing engaging content, monitoring engagement, and analyzing performance.
• Analytics & Reporting: Monitor and analyze the performance of digital marketing campaigns using tools such as Google Analytics, and prepare detailed reports to share insights and recommendations.
• Email Marketing: Develop and manage email marketing campaigns, including creating newsletters, managing subscriber lists, and analyzing campaign performance.
• Market Research: Stay up-to-date with the latest digital marketing trends and technologies, and conduct market research to identify new opportunities.
• Collaboration: Work closely with other team members, including designers, developers, and sales, to ensure cohesive and effective marketing strategies.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience (5 years) in digital marketing, preferably within services companies.
• Strong understanding of SEO, SEM, PPC, social media platforms, and email marketing.
• Proficiency in using digital marketing tools and software, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Excellent written and verbal communication skills.
• Creative mindset with strong problem-solving abilities.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Analytical mindset with a keen eye for detail.
• Experience with graphic design tools such as Adobe Creative Suite.
• Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications.
• Experience with marketing automation tools.